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Why Target New Movers with Direct Mail Campaign?
December 15, 2020at5:00 AM
Businesses and churches are always looking for innovative ways to attract new patrons, and targeting people who have recently moved is a great way to accomplish that goal. When people relocate, they no longer have their tried and true grocery store, hair salon, church, restaurant, or gym. That means they're going to need new establishments to claim as their own, so targeting them with your advertising budget could earn you a new loyal customer. Understanding how and why to target new movers could help you grow your business exponentially.
Why Targeting New Movers is Helpful for Your Business
It's an ideal market to target.
According to the American Community Survey, just over 40 million Americans moved each year over the past five years. That's 40 million people who now need new businesses and churches to fulfill their needs. It's not just the number of people who are moving that matters, though. It's also the quality of the potential clientele. Epsilon's recent study found that most of these movers fall into the 24 to 34-year-old category and earn between $50,000 - $75,000 a year. That makes them the perfect audience to market to because they are young, influential, and affluent.
Be the business that welcomes them to the neighborhood.
Establishing yourself as the go-to provider for your service in the neighborhood is another strong reason you should target new movers with your direct mail marketing campaigns. They're looking for trusted providers for all of their needs after relocating to a new area. If you welcome them with special discounts and customized advertising that recognizes their recent life change, you can become the company they choose to do business with for the foreseeable future.
New movers are more likely to respond.
You should target new movers with your advertising campaign to reach an audience that requires new businesses for all of their needs. They don't have any go-to stores yet, so they are more open to marketing strategies that help them navigate the new neighborhood and find places to fulfill their needs. Since they've recently moved, they also might not be receiving as much mail at the moment. That gives your mailers a better chance of being seen rather than being tossed into the garbage immediately.
How Welcome New Neighbor Helps Your Advertising Strategies
We're a trusted design and print partner.
Our team is a proven provider for all of your design and printing needs. No matter what type of direct mail marketing materials you need, we can help craft beautiful and effective solutions. From logo designs to flyers, brochures, door hangers, and menus, we will create the best collaterals to interact with this ideal consumer base.
The lead generation tool you need.
For the past 30 years, Welcome New Neighbor has fine-tuned our approach to tracking individuals moving throughout the country. We have verified and detailed information on your target audience, and we can provide you with a prestige mailing list full of new residents. That gives you a competitive advantage over other businesses in your industry by being the first to market to the neighborhood's new residents.
We have versatile options to meet your specific needs.
When you partner with Welcome New Neighbor, you're never locked into any prohibitive contracts. We believe that small businesses and churches shouldn't be locked into any long-term financial obligations to market their services, so we offer our expertise on an as-needed basis. We'll also only be as involved as you like. Our team can provide individual services such as just providing lead generation assistance, or we can handle the entirety of your direct mail marketing needs.
No matter why you're targeting new movers, we can help.
Welcome New Neighbor can help you grow your business with our valuable direct marketing strategies. We can put you in front of your target audience and grow your market share as new potential customers move into your neighborhood. Message us online to schedule a consultation or to let us know about any questions you may have.