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Why EDDM is great for small businesses
October 28, 2021 at 7:00 AM
Why EDDM is great for small businesses

Many of us have stopped sending letters in the mail the old-fashioned way, but it’s still used commonly enough that most people can’t go more than a day without having to at least clean out their mailbox. As a small business, you can take advantage of this by using Every Door Direct Mail (EDDM). This is a service that’s provided through the USPS so small businesses can effectively market themselves to their communities on a budget. If you’re not familiar with EDDM for small businesses, read our short guide from Welcome New Neighbor that will explain what it is and why it’s great for you.

What is EDDM?

Every Door Direct Mail is a service that the United States Postal Service offers for small businesses to promote their business in their community. This makes it easier and more cost-effective to send out mailers regarding a grand opening of a new location, seasonal sales, or coupons. Part of the service involves a tool that allows you to map neighborhoods and ZIP codes while filtering results to target your ideal demographic.

It’s effective

Don’t let anybody tell you that direct mail is dead as a marketing technique. Everybody has a mailbox of some form or another and they’re eventually going to have to visit it to check if there’s something in it. You can get your brand directly into the hands of potential customers by sending a mailer to every box in your community. Even if your postcard is dropped in the trash, your company and logo are likely to have at least flashed in the eye of the resident so they’re aware of you. This is more than can often be said with billboards or even your location signage.

It’s easy

Creating a postcard to send out to potential customers in your community is an incredibly easy job. Even if you don’t have any graphic design experience. Our team can help you put together a beautiful and eye-catching design that will help draw attention to your mailer. Once you have your design, our team will print and send your postcards. Simply tell us where you want to send them and we’ll take care of the rest.

You can target geographic areas

By using the EDDM tool offered by the USPS, you can identify specific geographic areas where you’d like to send your postcards. This is an incredibly effective method of targeting your company’s demographic as you can find those who best fit you based on their marital status, income level, and age. This makes for more effective use of your mailers rather than throwing a dart at a neighborhood and sending it out to the neighborhood it lands on.

Save hundreds of dollars

Postage is not cheap. Anybody who’s sent Christmas cards to friends and family knows how quickly 55 cents per stamp can add up. With EDDM, you’re paying a fraction of this cost per unit as you can pay as little as 16.8 cents per unit up to 3.3 oz. This is only 30% of the cost of a traditional stamp, which can go a long way if you’re mailing to a large geographic area.

Get in touch for a free quote

If you’d like to learn more about EDDM for small businesses, reach out to our team at Welcome New Neighbor. We’re your source for all things direct mail marketing as we can print and send your postcards directly from our location. Give us a call at 800-426-0735 or send a message using our online contact form. You can also request free information packets based on the mailing services you need.